There are various responsibilities that may need to be assigned to your staff so that all stakeholders are aware of their own duties and the duties of others in the DotActiv process. This will ensure effective communication between DotActiv and your staff, and streamline the category management processes.
The following table will outline common roles, summarise their responsibilities, and indicate the individuals from DotActiv that they will most likely collaborate with.
Please note that this is not an exhaustive list.
| Role | Responsibility | DotActiv Role |
| CEO / Director / Contract Owner | Decision making e.g. signing off a contract for a new customer. | Salesperson(s) i.e. Operations Manager / Account Manager |
| Category Manager / Marketing Manager / Sales Manager | Searching for category management tools or solutions on behalf of the business, otherwise known as the Main Contact | Marketing Manager / Content Manager / Sales Team |
| CFO / Finance Manager / Accountant | Approving supplier invoice payments and processing. | Operations Manager / Finance Manager |
| CIO / IT Manager / Procurement Manager | Approving IT projects e.g. setting up collaboration with all stakeholders and implementing database integration. | IT Support Manager / Operations Manager / Account Manager |
| Operations Manager / Store Development Executive | Developing and launching new stores and store revamps. | Operations Manager / Account Manager / Floor Planner |
| Category Buyers | Buying of category product stock and signing off category management services outputs e.g. planograms. | Account Manager / Category Planner |
| Category Planner / Merchandise Specialist | Forecasting and processing of supplier orders. | Category Planner |
| Regional Manager / Store Manager | Contact person responsible for replenishment, managing daily store operations, and data collection (images, dimensions, and fixture information). | Operations Manager Account Manager / Category Planner / Floor Planner |
Please contact us if there is any uncertainty about the roles and responsibilities.