The purpose of this article is to list the minimum requirements when collecting and processing product images and dimensions in order to build shelf plans within the DotActiv Software.
When building a planogram, having the correct images and dimensions for the products being planogrammed is essential not only for visual appeal but for higher accuracy when comparing space apportionment to sales performance.
DotActiv makes use of three images per product, namely a front image, left or product side image, and a top image. The reason for this is that when merchandising products at different orientations on a planogram, we are able to discern one product from another and the overall aesthetic of the planogram is improved.
At a minimum, the image relative to the default merchandising orientation of all products should be captured, i.e. if the default merchandising orientation of a product is the top of the product facing the customer, then an image of the top of the product should be captured.
DotActiv can also make use of tray images, where a tray represents a number of products merchandised in shelf-ready packaging. Tray images and dimensions should be captured separately from images for individual products as DotActiv treats them as separate types of data.
Product dimensions are recorded in DotActiv as Height (From the bottom of the product to the top), Width (From the left of the product to the right), and Depth (From the front of the product to the back). The way the dimensions for products are recorded will be determined by the orientation at which the product will be merchandised by default.
The Product dimensions are recorded in either millimeters/centimeters or inches/feet depending on how your version of DotActiv has been set up (using either imperial or metric units of measure).
See the example below of how a product should be measured for use in DotActiv.
Data Collection And Processing As A Service
Oftentimes collecting and processing product images and dimensions can be a cumbersome and time-consuming exercise and most retailers/suppliers simply don’t have the time or resources required to collect this imperative planogramming data.
For this reason, DotActiv offers a Data Collection and Processing service to our clients in order to aid them in sourcing, recording, and processing product images and dimensions in an efficient way.