The purpose of this article is to help guide you on how to use the planogram analyzer feature found in DotActiv software.
What Is The Planogram Analyzer?
The planogram analyzer feature in DotActiv enables you to measure how complete your planogram is while you space plan.
It includes a list of criteria to help you improve the planogram. These include:
- Percentage Used Gondola Space: The overall capacity of the gondola
- Percentage Of Products With Set Dimensions: Are all the product’s dimensions in the planogram captured?
- Image Completion: Do all products in the gondola have images?
- Percentage of Products That Have Been Classified: Have all the products been classified according to their sub-categories, segments and sub-segments and brand before creating the planogram?
- Correct Space Allocation: Have the products been given sufficient space according to their performance?
- Days of Supply Alignment: Days of Supply of products have been kept aligned throughout the planogram
- Planogram Neatness: Is the planogram visually appealing and are shoppers easily able to locate what they are looking for in the gondola?
How To Use The Planogram Analyzer
After opening a planogram, ensure that you are in the ‘Tools’ tab.
Next, scroll to the ‘Planogram Analysis’ section on the far right and click on the ‘Analyzer’ icon.
When you click on the icon, the Plano Analyzer window pops up on your screen next to your open planogram. It lists a series of criteria and colour-coded results.
From the image above, you can see that you will need to improve ‘Planogram Neatness’ and ‘Percentage Used Gondola Space’.
When you double click on the ‘Percentage Used Gondola Space’ criterion, a pop up window will appear telling you exactly what you’d need to do to improve the planogram.
After double-clicking on the ‘Planogram Neatness’ criterion, we can note that the top of the shelf and the top of the gondola are not aligned. That’s because in this case, we’re working with a fridge. The top shelf cannot be merchandised because there is a banner in the way.
Going through the other criteria, you can quickly understand what changes you need to make. As you make any changes, the planogram analyzer results for each criterion automatically updates.
The planogram analyzer enables you to make changes according to set criteria as you work on it, therefore ensuring an accurate planogram.